When it came to subscription renewal and billing services in the late 80s and early 90s, newspapers wanted more. A lot more. They wanted improved retention. They wanted subscribers on Easy-Payright now! They wanted to market and cross-sell to subscribers. And, of course, improving cash flow and controlling rising costs was (and still is) at the top of the list.
When we looked at how newspapers and other outside vendors provided subscription renewal and billing services we saw bursting, folding and inserting thousands preprinted continuous forms. It was time-consuming, inflexible and error prone.
Second, third & forth notices seemed to grow as if they had a life of their own. Paper, envelope and form costs were rising. And to top it off, the Postal Service announced the largest postage increase in history.
There had to be a better way. So we at Digital Direct went to work on developing our proprietary system.
We realized that a radical new approach to the renewal process was needed. A process thats powerful, flexible and dependable. A process designed for the Newspaper Industry.
Digital Directs first proprietary software was born in 1995 giving Digital Direct the ability to digitally presort renewals and significantly reduce postage costs. The addition of high-speed, state-of-the-art printers changed print production from hours to minutes.
Over the years the company invented a complete proprietary system, produced design tools, developed “smart insertion” technology and implemented sophisticated variable text and variable graphics abilities.
Continuous improvements to the system provide World-Class features designed specifically for the Newspaper Industry.
Newspapers get a powerful, seamlessly integrated service that literally turns costs into profits - by improving retention by as much as 33% by increasing the use of EasyPay by as much as 53% - by actually reducing the number of 2nd notices by 25% or more. And, of course, increasing cash flow by shortening Days to Collection by 4 days or more.